The team

The people behind Pure Wellness.

A small, senior team. Founder-led, operationally embedded, and present on every engagement from concept to opening.

The founder

Rhian Evans.

Rhian Evans founded Pure Wellness with a simple belief: wellness consultancy should be grounded in operational reality, not just concept design.

Drawing on years of experience developing, operating, and advising wellness destinations, Rhian created Pure Wellness to bridge the gap between strategy and execution, designing wellness concepts that can be successfully built, operated, and evolved over time.

Her work spans the complete Pure Wellness methodology, from market feasibility and concept development through to implementation, operational readiness, and long-term ambassador partnerships. At the centre of every project is a focus on healthspan, creating wellness experiences that deliver meaningful outcomes for both guests and operators.

Rhian remains personally involved throughout every engagement. From the earliest concept discussions to opening and the years that follow, she works closely with clients to ensure each project maintains its vision, commercial viability, and long-term relevance.

This hands-on approach has become a defining characteristic of Pure Wellness: strategic expertise supported by operational experience, delivered through long-term partnership rather than short-term consultancy.

The team

A close-knit team built around wellness.

Pure Wellness is led by a small, experienced team united by a shared commitment to exceptional wellness, hospitality, and client care.

As working mothers, entrepreneurs, and wellness professionals, we understand the realities of balancing performance, wellbeing, family, and modern life. This perspective shapes both the way we work together and the way we design experiences for our clients.

Our team combines expertise across wellness operations, hospitality, longevity, design, brand partnerships, and guest experience. Having worked closely together for many years, we operate with the trust, collaboration, and personal investment often associated with a family business.

We remain intentionally small and hands-on. Every project benefits from direct access to senior expertise, ensuring a highly personalised approach from concept development through to implementation and long-term partnership.

We believe the best wellness destinations are built by people who genuinely care about the experience they create for clients, guests, and each other.

Operations & client management

Nienke Summerhill

Nienke brings nearly a decade of operational and client management experience within the luxury hospitality sector in Courchevel. As the local lead for Pure Wellness Courchevel, she oversees the day-to-day delivery of services, ensuring every guest experience is executed with discretion, precision, and attention to detail.

Her deep understanding of luxury clientele, combined with extensive on-the-ground knowledge of the destination, allows her to seamlessly coordinate personalised wellness experiences across Courchevel and Les 3 Vallées.

Beyond operations, Nienke also supports client relations across Sanctum, contributing to the integration of wellness within luxury residential and hospitality environments. Drawing on a lifelong exposure to exceptional design through her family's interior design practice and longstanding partnership with Minotti, she brings a refined perspective on luxury living, guest experience, and product curation.

Her role bridges hospitality, wellness, and design, ensuring every Pure Wellness experience is delivered to the highest standards of service and sophistication.

Brand partner management

Lise Taunton Fenton

Lise has grown alongside Pure Wellness through every stage of the guest journey. Beginning her career as a therapist before moving into reception and client services, she developed a comprehensive understanding of both treatment delivery and the operational foundations of exceptional wellness experiences.

Today, Lise leads brand partner development and relationship management, working closely with wellness, beauty, and lifestyle partners to ensure every collaboration aligns with the Pure Wellness philosophy and enhances the guest experience.

Her progression through the business provides a unique perspective on how products, treatments, partnerships, and operations connect to create meaningful and memorable wellness journeys. Combining hands-on industry experience with a strong understanding of luxury service standards, she plays a key role in shaping the partnerships that support the continued evolution of Pure Wellness.

Financial advisor

Ashley Castro

Senior leader with deep revenue strategy knowledge focused in the apparel industry. Successfully transformed the financial and operational infrastructure of international organizations during the course of multiple acquisitions. Expert at turnaround events and change management, identifying and correcting complex problems, revamping poor performing operations, and building an organization to drive future growth.

In-house alchemist

Patricia Choffel

Patricia has been developing the Pure Wellness organic cabin products for the past four years — formulating the in-house range from the ground up.

Our therapists

The therapist team, by location.

Each Pure Wellness destination is staffed by a small, in-house team of practitioners, therapists, and trainers, trained in the Pure Wellness method and supported by Patricia's Pure Wild range.

Antarès Méribel

The alpine team.

The clinic team at Antarès Méribel, working across massage, recovery, sound, hydrotherapy, aesthetics, and the Pure Longevity programme. Treatments bookable directly through the clinic's Fresha calendar.

Book at Antarès →

Misincu Cap Corse

The Mediterranean team.

The seaside team at Misincu Cap Corse, working across massage, naturopathy, hydrofacial, sound, NUCCA, yoga, and pilates. Treatments bookable directly through the spa's Fresha calendar.

Book at Misincu →

Courchevel · in-chalet

The mobile team.

The in-chalet team in Courchevel and across Les 3 Vallées. Practitioners, therapists, trainers, and wellness specialists, deployed to private residences. Bespoke schedules built around the rhythm of your stay.

Arrange an in-chalet stay →

Work with the team.

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